Lays Chips

Lays is known worldwide for its unrivalled quality and exceptional flavours. It is therefore a favourite among consumers. With a versatile range, from classics such as Naturel and Paprika to innovative flavours, this global crisps brand offers something for everyone.

With Softdrink.com, you can add this top choice in crisps to your range right away. After all, we have an exceptional
range of A-brands and emerging brands. Take advantage of our low prices and enjoy outstanding customer service
to get fast delivery to you. Enrich your range with the taste of success!

Lays Chips is perhaps the most recognisable and popular snack brand in the world. Founder Herman Lay began selling chips from the boot of his car in the 1930s in the United States. These humble beginnings marked the start of a leading crisps brand.

The brand's success is firstly due to Herman Lay's innovative marketing strategy by selling directly to retailers rather than through wholesalers. This built strong relationships with retailers which contributed to the growth of the brand.

In 1961, the crisps brand merged with Frito's creating Frito-Lay. This merger significantly strengthened the position of both brands, allowing new flavours and variants to be launched on the market. Thus, this new group established itself as the leader in the snack industry.

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Lays Chips offers a wide range of flavours. The most popular flavours are Natural, Paprika, Cheese & Onion, Barbecue, Sour Cream & Onion, and Salt & Vinegar. Besides these crisps best sellers, the global crisps brand also regularly introduces new flavours. Sometimes these are temporary but always inspired by regional cuisines and local taste preferences.

As a top brand in crisps, Lays Chips should obviously not be missing from your range. At Frisdrank.com, we understand your need to constantly surprise your customers with new brands where you can also rely on the strength of strong Abrands. Our range will always surprise your customers and keep them coming back to you constantly.

Frisdrank.com is your partner in boosting your assortment. We like to think along with you. Thanks to our unique way of working, you can also always rely on low prices. In addition, our customer service department always ensures fast and reliable delivery. Partner with us and grow your business with the popular flavours of Lays Chips.